Unique Selling Points Influencing Event Venue Sales at Graha Sarina Vidi Yogyakarta
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Abstract
Unique Selling Points Influencing Event Venue Sales at Grha Sarina Vidi Yogyakarta. Event venue entrepreneurs or convention center owners need to understand what event organizers consider when choosing a venue. This research examines Innovation Capability, Price, and Venue Atmosphere as unique selling points that are indicated to influence event organizers in choosing a convention center. Based on regression testing conducted on clients who chose the Grha Sarina Vidi for 1 year (114 respondents), both organizers and individuals found that all three factors are indeed considered important factors that must be chosen as an event venue.
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