Strategi Kemitraan Roasting Pihak Ketiga dalam Menjaga Kualitas Kopi di Bengkel Coffee Malang
Main Article Content
Abstract
Pertumbuhan industri kopi di Kota Malang menuntut usaha mikro menjaga kualitas tanpa risiko finansial tinggi. Penelitian ini bertujuan menganalisis keputusan strategis Bengkel Coffee Malang dalam memilih kemitraan roasting pihak ketiga untuk menjaga kualitas produk. Menggunakan pendekatan kualitatif studi kasus tunggal, data dikumpulkan melalui wawancara mendalam dengan pemilik berpengalaman 14 tahun, observasi, dan dokumentasi. Hasil penelitian menunjukkan Bengkel Coffee menerapkan strategi emergent dan asset-light operation melalui model alih daya (outsourcing). Keputusan ini didasari rasionalitas efisiensi biaya tetap, mitigasi risiko teknis, dan fokus pada kompetensi inti yaitu pengendalian bahan baku. Meskipun manufaktur dilakukan eksternal, kontrol kualitas tetap terjaga melalui standar input yang ketat dan penguasaan variabel pasca-sangrai. Penelitian ini menyimpulkan bahwa kemitraan strategis memungkinkan UMKM kopi tetap kompetitif melalui fleksibilitas operasional dan efisiensi sumber daya tanpa mengorbankan identitas profil rasa. Hal ini membuktikan bahwa keterbatasan aset bukan penghalang bagi UMKM untuk mencapai keunggulan kompetitif.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Alief Muhammad, Dani Hari Tunggal Prasetiyo, Hartawan Abdillah, Mas Ahmad Baihaqi, Hermanto, & Ahmad Iskandar Rahmansyah. (2023). Teknologi Artisan Coffee Roasting Pada Pengusaha Café Probolinggo Dalam Upaya Menghasilkan Kopi Lokal Berkualitas. TEKIBA : Jurnal Teknologi Dan Pengabdian Masyarakat, 3(2), 1–9. https://doi.org/10.36526/tekiba.v3i2.3069
Arfah Piliang, N. R. C. S. (2025). The Influence of Intended Strategy and Emergent Strategy on Open Innovation in Improving the Performance of the Creative Economy Industry in Sounth Sumatra and West Sumatra Article Informations.
Arruda de Araújo, D. L., Martins Pantuffi, C., Coti-Zelati, P. E., & Popadiuk, S. (2024). Learning, Absorptive Capacity and Competence at the Individual Level in the Activities of Loading and Unloading of Fuels. Revista Administração Em Diálogo - RAD, 26(2), 62–83. https://doi.org/10.23925/2178-0080.2024v26i2.63975
Ayu, P. C., Machrizailani, M. R., Rohanah, A., Sinamo, K. N., & Sebayang, N. U. W. (2024). Design of coffee roaster with controlled temperature system to maintain the sustainability of coffee roasting process. IOP Conference Series: Earth and Environmental Science, 1302(1). https://doi.org/10.1088/1755-1315/1302/1/012116
Batiuk, B., & Kuzyk, Y. (2025). STRATEGY AND TACTICS OF MAKING MANAGEMENT DECISIONS TO ENSURE THE FINANCIAL AND ECONOMIC STABILITY OF THE ENTERPRISE. In Modernisation of the Economy and Financial System: Problems, Opportunities, Prospects. Publishing House “Baltija Publishing.” https://doi.org/10.30525/978-9934-26-540-2-31
culík, K., Kalašová, A., & Synák, F. (2021). Cost calculation and economic efficiency of carpooling. Transportation Research Procedia, 55, 228–235. https://doi.org/10.1016/j.trpro.2021.06.026
Dr. Vibhor Paliwal, Prof. K. S. (2023). Competing on Resources to Achieve Competitive Advantage: Lessons from RBV Perspective. European Economic Letters. https://doi.org/10.52783/eel.v13i5.773
Gerardo Vilcamiza, N. T. V. O. (2022). 2022 Congreso Internacional de Innovación y Tendencias en Ingeniería. IEEE.
Girma, B., & Sualeh, A. (2022). A Review of Coffee Processing Methods and Their Influence on Aroma. International Journal of Food Engineering and Technology, 6(1), 7. https://doi.org/10.11648/j.ijfet.20220601.12
Gusti Ade Nur Fatimah, R. (2025). Analisis Dampak Keberadaan Ritel Modern terhadap. JIEP: Jurnal Ilmu Ekonomi Dan Pembangunan, 8(1), 189–197.
Hapsari, A. W. (2024). Dampak Pemasaran Aplikasi Seluler Augmented Reality: Memanfaatkan Pengalaman Sosial Bersama untuk Pemasaran Viral.
Jin, Y. (2023, March 17). Analyze the Effect of Customer Retention Rate on Customer Lifetime Value(CLV) - Based on the Regression Model. https://doi.org/10.4108/eai.18-11-2022.2326838
Johnson, H. (2025). Building Resilient Supply Chains in the Face of Global Uncertainty: Insights from Small and Medium-Sized Enterprises (SMEs). https://doi.org/10.20944/preprints202501.2369.v1
Karnawati, A., & Kurniawan, A. P. (2022). Inovasi Produk, Kualitas Layanan dan Promosi Instagram Yang Memengaruhi Keputusan Pembelian Pada Alammalam Coffee & Tea Malang. 2, 222–230.
Löfqvist, L. (2017). Product innovation in small companies: Managing resource scarcity through financial bootstrapping. International Journal of Innovation Management, 21(2). https://doi.org/10.1142/S1363919617500207
Magno, F., Cassia, F., & Ringle, C. M. (2024). A brief review of partial least squares structural equation modeling (PLS-SEM) use in quality management studies. TQM Journal, 36(5), 1242–1251. https://doi.org/10.1108/TQM-06-2022-0197
Ménard, C., & Shirley, M. M. (2025). Handbook of New Institutional Economics.
Mustofa Faqih. (2025). MANAJEMEN HOLISTIK Integrasi Sistem untuk Mengatasi Akar.
Palaniappan, K. (2025). Supply Chain Collaboration in the High-Tech Industry: A Strategic Imperative for Agility and Innovation. In Journal of Information Systems Engineering and Management (Vol. 2025, Number 58s). https://www.jisem-journal.com/
Petrus, B. (2019). Environmental dynamism: the implications for operational and dynamic capabilities effects. Management Sciences, 24(1), 28–36. https://doi.org/10.15611/ms.2019.1.04
Prayitno, A. (2025). Micro-Scale Strategy Management: A Study on the Effectiveness of Smallscale Actions in MSMEs and Startups. In American Journal of Economic and Management Business (Vol. 4, Number 6).
Sholihah, E. R. M., Mangesti, G. H., & Atmojo, T. A. (2025). EVALUASI UJI HEDONIK KOPI ROBUSTA LAWU DAN EXCELSA SELONDO SEBAGAI PENENTU TARGET PASAR PENJUALAN KOPI DI KABUPATEN NGAWI. ANALISIS, 15(02), 416–431. https://doi.org/10.37478/als.v15i02.6516
Sugiono. (2018). Volume 2 Nomor 2 2018 STRATEGIC PLANNING: SHAPING OR EMERGING FROM ORGANISATIONS Sugiono.
Sukma Widya, A. A. H. I. D. P. (2025). Oikos: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA LIPSTIK WARDAH DI KOTA SEMARANG 1.
Talikoti, V. (2025). An Empirical Study on Cost Management Practices in MSMEs and Their Impact on Financial Performance. https://doi.org/10.51584/IJRIAS
Taylor, A., Hook, M., Carlson, J., Gudergan, S., & Falk, T. (2024). Appetite for distraction? A systematic literature review on customer smartphone distraction. International Journal of Information Management, 75. https://doi.org/10.1016/j.ijinfomgt.2023.102722
Viko Nurluthfiyadi Ni’maturrakhmat, S. D. P. D. N. (2025). Analisis Nilai Tambah Produk Olahan Kopi Robusta. Jurnal Teknologi Dan Manajemen Industri Terapan (JTMIT), 4(4), 1440–1447.
Winarso, R., Khoeron, S., & Wibowo, R. (2024). The effect of temperature, pressure, and grind size on Total Dissolved Solids (TDS) and extraction yield of semi-automatic espresso machines. Disseminating Information on the Research of Mechanical Engineering-Jurnal Polimesin, 22(3). http://e-jurnal.pnl.ac.id/polimesin
Yoshiyama, R. (2025). Research on Whether Influencer Coffee Shops Could Operate as Chains. https://doi.org/10.54254/2754-1169/147/2024.GA19125
Zhu, J., & Song, Q. (2023). Frontiers in Business, Economics and Management Literature Review of Asset-Light Operation (Vol. 7, Number 2).