Comparing Tourism Economic Impact by Tourist Arrivals in Heritage Destination: Prambanan-Kalasan Area
Main Article Content
Abstract
This study examines the comparative economic impacts of heritage tourism in the Prambanan and Kalasan areas of Yogyakarta based on tourist arrivals and tourism multiplier effects. The research aims to analyze how differences in tourist expenditure influence direct, indirect, and induced economic impacts within local communities. A quantitative comparative approach was employed using the Keynesian tourism multiplier model. Primary data were collected through surveys and interviews involving tourists, tourism business operators, and tourism workers in both destinations. The analysis focused on tourist expenditure (E), direct income (D), indirect income (N), and induced income (U). The results show that the Keynesian multiplier value in Prambanan reached 6.75, while Kalasan recorded a higher multiplier value of 8.09. Income Multiplier Ratio Type I reached 3.45 in Prambanan and 1.91 in Kalasan, while Income Multiplier Ratio Type II reached 6.39 and 2.73 respectively. Average tourist expenditure per visit in Prambanan was IDR 965,630, significantly higher than Kalasan at IDR 178,370. The findings indicate that Prambanan generated larger aggregate economic impacts, whereas Kalasan demonstrated more efficient local economic circulation with lower leakage levels.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Almeida, D. S. d., Abreu, F. B., & Boavida, I. (2025). Digital twins in tourism: a systematic literature review. Tourism and Hospitality, 6(1), 1-18. https://doi.org/https://doi.org/10.48550/arXiv.2502.00002
Archer, B., & Fletcher, J. E. (1988). The Tourist Multiplier. Économie du tourisme, 7(3). https://doi.org/10.7202/1080377ar
Archer, B. H. (1982). The Value of Multipliers and their Policy Implications. Tourism Management, 3(4), 236–241.
Cerisola, S., & Panzera, E. (2025). Heritage tourism and local prosperity: An empirical investigation of their controversial relationship. Tourism Economics, 31(5), 964-983. https://doi.org/https://10.1177/13548166241234099
Chaitanya, V. K., & Swain, S. K. (2024). Economic leakages in tourism: A comprehensive review of theoretical and empirical perspectives. Tourism Economics, 30(5), 1306-1323. https://doi.org/https://doi.org/10.1177/13548166231204648
Fajar, E. A., Pramono, R. W. D., & Hadianti, A. (2025). Analisis Jumlah Kunjungan Wisatawan Dan Multiplier Effect Kawasan Malioboro Pasca Revitalisasi. Jurnal Cahaya Mandalika (JCM), 3(3).
Figini, P., & Patuelli, R. (2021). Estimating the economic impact of tourism in the European Union: Review and computation. Journal of Travel Research, 6(16), 1409-1423. https://doi.org/10.1177/00472875211028322
Fletcher, J. E. (1989). Input-output analysis and tourism impact studies. Annals of Tourism Research, 16(4), 514-529. https://doi.org/https://doi.org/10.1016/0160-7383(89)90006-6
Galluccio, C., & Giambona, F. (2024). Cultural heritage and economic development: measuring sustainability over time. Socio-Ecoomic Planning Science, 95. https://doi.org/10.1016/j.seps.2024.101998
Horvath, E., & Frechtling, D. C. (1999). Estimating the Multiplier Effects of Tourism Expenditures on a Local Economy Through a Regional Input-Output Model. Journal of Travel Research, 37(4).
Karyatun, S., Wiweka, K., Demolingo, R. H., Adnyana, P. P., & Nurfikriyani, I. (2020). Tourist Village Multiplier Effect Studies: Small Scale Approach Best Practice Of Desa Wisata Nglanggeran, Yogyakarta, Indonesia. International Journal of Management, Innovation & Entrepreneurial Research, 6(2), 139-153. https://doi.org/10.18510/ijmier.2020.6213
Kim, E. G., Chhabra, D., & Timothy, D. J. (2022). Towards a Creative MICE Tourism Destination Branding Model : Integrating Heritage Tourism in New Orleans USA. Sustainability, 14(16411). https://doi.org/10.3390/su142416411
Mustra, V., Peric, B. S., & Pivcevic, S. (2023). Cultural heritage sites, tourism and regional economic resilience. Papers in Regional Science, 102(3), 465-483. https://doi.org/10.1111/pirs.12731
Pajriah, P. N., Sulaksana, J., & Umyati, S. (2025). Dampak Berganda (Multiplier Effect) Objek Wisata Terhadap Perekonomian Masyarakat Lokal. Mahatani, 8(1).
Ramadhan, M. I., & Rifani, I. (2023). Analysis ofMultiplier Effect Tourism in the National Tourism Strategic Area of Pulisan Beach, East Likupang. Proceedings of the Unima International Conference on Social Sciences and Humanities (UNICSSH 2022), Manado North Sulawesi.
Rasoolimanesh, S. M., Seyfi, S., Hall, C. M., & Hatamifar, P. (2021). Understanding memorable tourism experiences and behavioural intentions of heritage tourists. Journal of Destination Marketing & Management, 21(1). https://doi.org/https://doi.org/10.1016/j.jdmm.2021.100621
Sapiyeva, A., Yessenov, M., Aktymbayeva, A., Nuruly, Y., Sakypek, M., Razdobudko, O., & Assipova, Z. (2024). Assessing the Multiplier Effect of National Parks: A Case Study of Buiratau State National Nature Park in Kazakhstan. Sustainability, 16(19), 8407. https://doi.org/https://doi.org/10.3390/su16198407
Sarjanti, E., Rahmawati, N. K., & Sriwanto, S. (2019). Kajian Persepsi Dan Dampak Berganda (Multiplier Effect) Masyarakat Untuk Pengembangan Pariwisata Lembah Asri Serang Di Desa Serang Kecamatan Karangreja Kabupaten Purbalingga. Prosiding Seminar Nasional Geografi : “Pengembangan Wilayah Berkelanjutan di Era Revolusi Industri 4.0”, Surakarta.
Sastri, R., Li, F., Setiyawan, A., & Monika, A. K. (2024). Measuring the multiplier effect of regional tourism and its spatial distribution in Indonesia before and after the COVID-19. Kybemetes, 54(4), 2087-2110. https://doi.org/https://doi.org/10.1108/K-09-2023-1843
Timothy, D. J. (2014). Contemporary Cultural Heritage and Tourism: Development Issues and Emerging Trends. Public Archaeology, 13(1-3). https://doi.org/10.1179/1465518714Z.00000000052
Uğuz, S. Ç. (2017). Examination of Economic Impacts of Tourism with Multiplier Analysis. In Tourism, Environment and Sustainability. St. Kliment Ohridski University Press.