Pengaruh Digital Transformation Terhadap Kinerja Operasional Melalui Operational Efficiency Pada Bank BJB Cabang Sumedang
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh Digital Transformation terhadap Operational Performance melalui Operational Efficiency pada Bank BJB Cabang Sumedang. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Data diperoleh melalui penyebaran kuesioner kepada pegawai Bank BJB Cabang Sumedang dengan teknik purposive sampling. Analisis data dilakukan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan bantuan SmartPLS 4. Hasil penelitian menunjukkan bahwa Digital Transformation berpengaruh positif dan signifikan terhadap Operational Efficiency, Operational Efficiency berpengaruh positif dan signifikan terhadap Operational Performance, serta Digital Transformation berpengaruh positif dan signifikan terhadap Operational Performance. Selain itu, Operational Efficiency terbukti mampu memediasi pengaruh Digital Transformation terhadap Operational Performance. Temuan penelitian menunjukkan bahwa implementasi transformasi digital yang didukung oleh peningkatan efisiensi operasional dapat meningkatkan kinerja operasional organisasi. Oleh karena itu, transformasi digital menjadi faktor strategis yang perlu terus dikembangkan untuk meningkatkan efektivitas dan produktivitas operasional perusahaan.
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