View of The Effect of Hedonic Shopping Motivation and Price Discount on Impulse Buying with Positive Emotion As an Intervening Variable (Study on Skintific Gen Z Consumers in the Shopee Application in Malang City)

Return to Article Details The Effect of Hedonic Shopping Motivation and Price Discount on Impulse Buying with Positive Emotion As an Intervening Variable (Study on Skintific Gen Z Consumers in the Shopee Application in Malang City) Download Download PDF