Pengaruh Agility Management Dan Inovasi Digital Terhadap Ketahanan Bisnis UMKM Di Kabupaten Garut
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Abstract
Ketidakpastian lingkungan bisnis dan percepatan transformasi digital menuntut UMKM memiliki kemampuan adaptif untuk memperkuat ketahanan bisnis. Namun, penelitian yang mengintegrasikan Agility Management dan inovasi digital dalam menjelaskan ketahanan bisnis UMKM masih terbatas. Penelitian ini bertujuan menganalisis pengaruh Agility Management terhadap inovasi digital dan ketahanan bisnis, serta pengaruh inovasi digital terhadap ketahanan bisnis UMKM di Kabupaten Garut. Penelitian ini menggunakan pendekatan kuantitatif eksplanatori dengan teknik sampling jenuh. Analisis data dilakukan menggunakan metode Structural SEM-PLS. Hasil penelitian menunjukkan bahwa Agility Management berpengaruh positif dan signifikan terhadap inovasi digital dan ketahanan bisnis. Selain itu, inovasi digital juga berpengaruh positif dan signifikan terhadap ketahanan bisnis UMKM. Temuan ini memperkuat Dynamic Capability Theory yang menjelaskan bahwa kemampuan organisasi dalam beradaptasi terhadap perubahan serta memanfaatkan inovasi digital merupakan kapabilitas dinamis yang berperan penting dalam meningkatkan ketahanan bisnis. Kebaruan penelitian ini terletak pada pengembangan model empiris yang mengintegrasikan Agility Management dan inovasi digital sebagai kapabilitas dinamis dalam menjelaskan ketahanan bisnis UMKM di Kabupaten Garut.
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