Analisis Pengaruh Financial Technology terhadap Perkembangan Bisnis Digital dengan Literasi Keuangan sebagai Variabel Mediasi UMKM Kabupaten Jember
Main Article Content
Abstract
Digital transformation has accelerated the adoption of Financial Technology (FinTech) among Micro, Small, and Medium Enterprises (MSMEs). However, the increasing use of digital financial services has not always been accompanied by optimal digital business development. This study examines the effect of Financial Technology on Digital Business Development, with Financial Literacy as a mediating variable among MSMEs in Sumbersari District, Jember Regency, Indonesia. A quantitative causal approach was employed using data collected from 150 MSME owners through structured questionnaires. Respondents were selected using purposive sampling, and the data were analyzed using Structural Equation Modeling (SEM) with WarpPLS 7.0. The results indicate that Financial Technology does not have a significant direct effect on Digital Business Development. However, Financial Technology has a positive and significant effect on Financial Literacy, while Financial Literacy significantly enhances Digital Business Development. Furthermore, Financial Literacy significantly mediates the relationship between Financial Technology and Digital Business Development, indicating that the benefits of FinTech can be optimized when MSME owners possess adequate financial knowledge and management skills. These findings emphasize the importance of strengthening financial literacy programs to maximize the effectiveness of FinTech adoption and support a more inclusive, competitive, and sustainable digital business ecosystem for MSMEs.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Arner, D. W., Barberis, J., & Buckley, R. P. (2015). The evolution of FinTech: A new post-crisis paradigm? Georgetown Journal of International Law, 47(4), 1271–1319.
Bank Indonesia. (2024). Laporan Perekonomian Indonesia 2024. Bank Indonesia.
Budyastuti, T., Sari, D. P., & Wibowo, A. (2021). Financial technology adoption and MSMEs performance in Indonesia. Journal of Asian Finance, Economics and Business, 8(5), 1045–1054.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.
Demetrius, M., & Yusbardini, Y. (2025). The role of financial literacy and financial technology in improving MSME performance. International Journal of Economics and Business Research, 30(1), 45–61.
Dinas Koperasi dan UMKM Kabupaten Jember. (2025). Data perkembangan UMKM Kabupaten Jember Tahun 2025. Pemerintah Kabupaten Jember.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). Sage Publications.
Hasnawati, N., Rahman, A., & Suryani, D. (2025). Increasing financial literacy of MSMEs through digital financial innovation education. Jurnal Pengabdian kepada Masyarakat, 10(2), 88–99.
Kementerian Koperasi dan Usaha Kecil dan Menengah Republik Indonesia. (2023). Perkembangan data usaha mikro, kecil, dan menengah (UMKM) tahun 2023. Kementerian Koperasi dan UKM RI.
Laudon, K. C., & Laudon, J. P. (2020). Management information systems: Managing the digital firm (16th ed.). Pearson.
Laudon, K. C., & Traver, C. G. (2021). E-commerce 2021: Business, technology, society (16th ed.). Pearson.
Lee, I., & Shin, Y. J. (2018). FinTech: Ecosystem, business models, investment decisions, and challenges. Business Horizons, 61(1), 35–46.
Lusardi, A., & Mitchell, O. S. (2014). The economic importance of financial literacy: Theory and evidence. Journal of Economic Literature, 52(1), 5–44.
OECD. (2020). OECD/INFE 2020 international survey of adult financial literacy. OECD Publishing.
Parker, S. C., & Weber, B. (2018). Financial literacy and entrepreneurship. In D. Cumming & L. Hornuf (Eds.), The Oxford handbook of entrepreneurial finance. Oxford University Press.
Purnamasari, D., & Asharie, R. (2024). Financial literacy and digital transformation on MSMEs sustainability. Jurnal Manajemen dan Kewirausahaan, 26(2), 145–158.
Rahayu Wahyuni, S., Prasetyo, A., & Nugroho, R. (2025). Financial technology adoption and financial inclusion for MSMEs in Indonesia. Journal of Innovation and Entrepreneurship, 14(1), 1–17.
Ranti, N., & Sartika, D. (2024). Financial technology adoption among Indonesian MSMEs: Challenges and opportunities. International Journal of Business and Society, 25(2), 521–538.
Swastika, M. T. (2024). Analisis Persepsi Pelanggan Terhadap Penggunaan Pembayaran Cashless pada UMKM Kedai Kopi Jember. EKOMA : Jurnal Ekonomi, 4(1). https://doi.org/10.56799/ekoma.v4i1.5986
Yuningsih, E., Kusuma, H., & Nugraha, A. (2022). Financial literacy and financial technology as determinants of MSMEs sustainability in the digital era. Jurnal Ekonomi Modernisasi, 18(3), 276–289.
Zulfiqar, M., & Bilal, M. (2021). Financial technology, financial literacy, and SME performance: A mediation analysis. International Journal of Finance and Economics, 26(4), 5892–5906