Efektivitas PJBL Digital Marketing dalam Meningkatkan Minat Wirausaha: Pendekatan Kontekstual di SMK Pesantren
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Abstract
Tingginya angka Pengangguran Terbuka (TPT) lulusan SMK di Kabupaten Jember dan minimnya aktivitas kewirausahaan di Kecamatan Sumberjambe menuntut intervensi pembelajaran yang mampu mengembangkan kompetensi kewirausahaan siswa vokasi. Kesenjangan antara kurikulum yang berorientasi pada kompetensi teknis dan kebutuhan pasar lokal memperkuat urgensi pengembangan model pembelajaran yang adaptif dan kontekstual. Penelitian ini bertujuan menguji efektivitas model Project-Based Learning (PjBL) pada materi Digital Marketing dalam meningkatkan minat berwirausaha siswa kelas XI SMK Darul Ulum As‑Surur Sumberjambe. Penelitain ini menggunakan pendekatan kuantitatif pra-eksperimen dengan One‑Group Pretest‑Posttest Design, sampel sebanyak 26 siswa dipilih melalui purposive sampling; data dikumpulkan dengan kuesioner Likert teruji (dimensi senang, ketertarikan, perhatian, kesiapan mental) dan dianalisis menggunakan uji Shapiro–Wilk, Paired Sample T‑Test, serta analisis Normalized Gain (N‑Gain). Hasil dan pembahasan: Rerata skor minat wirausaha meningkat dari 59,38 (pra) menjadi 82,00 (pasca), menunjukkan perubahan substansial dalam orientasi siswa. Uji inferensial menghasilkan t‑hitung = 14,562 > t‑tabel = 2,060 dengan p = 0,000 (< 0,05), sehingga hipotesis nol ditolak dan efektivitas PjBL terbukti signifikan secara statistik. Analisis N‑Gain menunjukkan nilai 0,556 (55,6%), mengindikasikan efektivitas sedang yang praktis bermakna untuk konteks pembelajaran vokasi di Sumberjambe. Temuan ini menutup gap antara pembelajaran teknis tradisional dan kebutuhan kewirausahaan lokal dengan menawarkan model PjBL berbasis proyek komersial digital yang terbukti mampu mentransformasikan mentalitas siswa menjadi lebih pro‑wirausaha; kebaruan penelitian terletak pada penerapan PjBL digital marketing yang dikontekstualkan pada ekosistem pesantren/SMK lokal untuk menumbuhkan kesiapan usaha mandiri.
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