The Effect of A Product’s Branding on Consumer Behavior: Nivea

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Published: May 23, 2024
DOI: https://doi.org/10.56799/ekoma.v3i4.3411

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Erika Felicia
a:1:{s:5:"en_US";s:26:"Universitas Pelita Harapan";}
Margaret William Ramli
Universitas Pelita Harapan
Celline Lau
Universitas Pelita Harapan
Sabrina Jolyn Sukandi
Universitas Pelita Harapan
Priska Basariana Panggabean

Abstract

This analysis focuses on the effects of a product’s branding on consumers’ behaviors. To emphasize the discussion of the branding aspect of this analysis, the subject chosen for this research is NIVEA. The subject of focus on this report is especially on how NIVEA’s branding of the company itself alongside their products influences the behavior of the public, potential consumers and already loyal product users.

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How to Cite
Felicia, E., Ramli, M. W., Lau, C., Sukandi, S. J. ., & Priska Basariana Panggabean. (2024). The Effect of A Product’s Branding on Consumer Behavior: Nivea. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, 3(4), 1411–1417. https://doi.org/10.56799/ekoma.v3i4.3411
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Vol. 3 No. 4: Mei 2024
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Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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