Nababan, I.B.P. and Manggabarani, A.S. 2026. What Makes Consumers Buy Pet Food? A Study on Social Media Marketing, Brand Image, Brand Credibility, and Brand Trust toward Purchase Intention for Kitchen Flavor Dry Dog Food. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi. 5, 3 (Mar. 2026), 3117–3126. DOI:https://doi.org/10.56799/ekoma.v5i3.15029.