Utami, B., Hidayat, S., & Setyariningsih, E. (2025). The Role of Psychological Pricing and Perceived Value in Driving Purchase Decisions: Managerial and Digital Entrepreneurship Perspectives. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, 4(5), 8095–8106. https://doi.org/10.56799/ekoma.v4i5.10637