Sugiharto, D. P. (2026). Measuring the Contribution of Brand Image, Brand Trust, and Brand Loyalty to Sustainable Purchasing Behavior: A Case Study of The Body Shop in Malang. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, 5(3), 3426–3441. https://doi.org/10.56799/ekoma.v5i3.15810