UTAMI, Budi; HIDAYAT, Syamsul; SETYARININGSIH, Eny. The Role of Psychological Pricing and Perceived Value in Driving Purchase Decisions: Managerial and Digital Entrepreneurship Perspectives. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, [S. l.], v. 4, n. 5, p. 8095–8106, 2025. DOI: 10.56799/ekoma.v4i5.10637. Disponível em: https://al-haramjournal.co.id/EKOMA/article/view/10637. Acesso em: 12 aug. 2026.