BU ULOLO, Devi Melisabeth; ASEP MAULANA. Industrial Buying Behavior dalam Pembelian Catering sebagai Non-Core Activity Strategi Pemasaran B2B Bagi UMKM. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, [S. l.], v. 5, n. 3, p. 2739–2748, 2026. DOI: 10.56799/ekoma.v5i3.14005. Disponível em: https://al-haramjournal.co.id/EKOMA/article/view/14005. Acesso em: 13 aug. 2026.