RIDHO, Aji Sapta; BARKAH, Barkah; PURMONO, Bintoro Bagus; RAMADANIA, Ramadania; SETIAWAN, Harry. Dampak Brand Hate Dan Brand Betrayal Terhadap Perilaku Consumer Boycott: Menelaah Peran Mediasi Dari Negative Ewom Pada Merek Yang Terafiliasi Israel. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, [S. l.], v. 5, n. 4, p. 4034–4052, 2026. DOI: 10.56799/ekoma.v5i4.15974. Disponível em: https://al-haramjournal.co.id/EKOMA/article/view/15974. Acesso em: 13 aug. 2026.