SURYONO, Imam; NATALIA, Tania. Moderasi Hedonistic Shopping Motive Atas Pengaruh Strategi Branding dan Inovasi Produk Terhadap Minat Beli Kopi Kenangan Mantan. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, [S. l.], v. 3, n. 3, p. 1330–1347, 2024. DOI: 10.56799/ekoma.v3i3.3296. Disponível em: https://al-haramjournal.co.id/EKOMA/article/view/3296. Acesso em: 13 aug. 2026.