FELICIA, Erika; RAMLI, Margaret William; LAU, Celline; SUKANDI, Sabrina Jolyn; PRISKA BASARIANA PANGGABEAN. The Effect of A Product’s Branding on Consumer Behavior: Nivea. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, [S. l.], v. 3, n. 4, p. 1411–1417, 2024. DOI: 10.56799/ekoma.v3i4.3411. Disponível em: https://al-haramjournal.co.id/EKOMA/article/view/3411. Acesso em: 13 aug. 2026.