SIMARMATA, Kennu; MASNITA, Yolanda. Implementasi Gamifikasi dalam E-commerce: Mengungkap Upaya Peningkatan Brand Love melalui Customer Engagement yang Dimoderasi Immersion. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, [S. l.], v. 3, n. 6, p. 1720–1730, 2024. DOI: 10.56799/ekoma.v3i6.4950. Disponível em: https://al-haramjournal.co.id/EKOMA/article/view/4950. Acesso em: 13 aug. 2026.