ULAYYA, Kamiilah; WILLY ARAFAH. Peran of Viral Marketing Strategies dalam Memprediksi Purchasing Intention of Eco-Labelled Product in Indonesia. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, [S. l.], v. 4, n. 1, p. 1477–1489, 2024. DOI: 10.56799/ekoma.v4i1.5526. Disponível em: https://al-haramjournal.co.id/EKOMA/article/view/5526. Acesso em: 12 aug. 2026.