Rupa, Martina Kaisriani, et al. “Digitalization, Market Trends, and Competitiveness in Enhancing MSME Sales Performance in Kupang, East Nusa Tenggara”. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, vol. 5, no. 3, Mar. 2026, pp. 3876-90, doi:10.56799/ekoma.v5i3.16307.