MARIA ISABEL CLARISSA; LENA ELLITAN. Peran Brand Equity dan Kepuasan Pelanggan dalam Membangun Brand Loyality . J-CEKI : Jurnal Cendekia Ilmiah, [S. l.], v. 2, n. 2, p. 249–262, 2023. DOI: 10.56799/jceki.v2i2.1431. Disponível em: https://al-haramjournal.co.id/J-CEKI/article/view/1431. Acesso em: 7 aug. 2026.