WIJAYA PURNAMA.S; WAHYU IRYANA; NURHAYATI, Nurhayati. Pengaruh Comunication Straregy Dalam Marketing 4.0 Terhadap Consumer Preferences Pada E-Comemercee Shopee Melalui Consumer Advocacy Sebagai Mediasi. J-CEKI : Jurnal Cendekia Ilmiah, [S. l.], v. 5, n. 3, p. 2547–2562, 2026. DOI: 10.56799/j-ceki.v5i3.16070. Disponível em: https://al-haramjournal.co.id/J-CEKI/article/view/16070. Acesso em: 31 aug. 2026.