E. N. BUDIYANTO HARIANDJA; ANNISA LIESTIANI; AYU WULANDARI; JERRY HEIKAL. Identifying Customer Segmentation and Persona of Online Transportation Companies in Jabodetabek Using K-Means Clustering Analysis for a More Effective Marketing Strategy. J-CEKI : Jurnal Cendekia Ilmiah, [S. l.], v. 4, n. 4, p. 619–633, 2025. DOI: 10.56799/jceki.v4i4.8717. Disponível em: https://al-haramjournal.co.id/J-CEKI/article/view/8717. Acesso em: 24 aug. 2026.