HEIDI YANTI ANGGRAENI PUTRI; PRATAMA HADI SAPUTRA; RESMAN YOHANES DOLOKSARIBU; JERRY HEIKAL. Customer Segmentation Using K-Means Clustering Analysis (Case Study on Amazon Prime Video Userbase). J-CEKI : Jurnal Cendekia Ilmiah, [S. l.], v. 4, n. 4, p. 963–976, 2025. DOI: 10.56799/jceki.v4i4.8860. Disponível em: https://al-haramjournal.co.id/J-CEKI/article/view/8860. Acesso em: 24 aug. 2026.