E. N. Budiyanto Hariandja (2025) “Identifying Customer Segmentation and Persona of Online Transportation Companies in Jabodetabek Using K-Means Clustering Analysis for a More Effective Marketing Strategy”, J-CEKI : Jurnal Cendekia Ilmiah, 4(4), pp. 619–633. doi: 10.56799/jceki.v4i4.8717.