E. N. Budiyanto Hariandja, Annisa Liestiani, Ayu Wulandari, and Jerry Heikal, “Identifying Customer Segmentation and Persona of Online Transportation Companies in Jabodetabek Using K-Means Clustering Analysis for a More Effective Marketing Strategy”, J-CEKI, vol. 4, no. 4, pp. 619–633, May 2025.