Sudarman, Sudarman, and Heidi Reza Ruliarto. “Pengaruh Citra Merek, Promosi Dan Persepsi Harga Terhadap Keputusan Pembelian Di MCDonald’s Grand Wisata Tambun”. J-CEKI : Jurnal Cendekia Ilmiah, vol. 3, no. 2, Feb. 2024, pp. 479-93, doi:10.56799/jceki.v3i2.1903.