Heidi Yanti Anggraeni Putri, et al. “Customer Segmentation Using K-Means Clustering Analysis (Case Study on Amazon Prime Video Userbase)”. J-CEKI : Jurnal Cendekia Ilmiah, vol. 4, no. 4, May 2025, pp. 963-76, doi:10.56799/jceki.v4i4.8860.