Konstruksi Makna Pekerja Disabilitas dalam Komentar YouTube pada Berita "Dua Wanita Penyandang Disabilitas diterima Kerja di Matahari Department Store"
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Abstract
Penerimaan penyandang disabilitas di dunia kerja tidak selalu diikuti oleh penerimaan sosial yang setara. Penelitian ini bertujuan menganalisis konstruksi makna pekerja penyandang disabilitas dalam komentar pengguna YouTube pada berita "Penjelasan Matahari Viral Disabilitas Tunarungu Diterima Bekerja, Ternyata Sejak 2023". Penelitian menggunakan pendekatan kualitatif dengan metode Reflexive Thematic Analysis (RTA). Data berupa komentar pengguna YouTube yang dikumpulkan melalui teknik dokumentasi dan dianalisis mengikuti enam tahapan Braun dan Clarke. Hasil penelitian menunjukkan bahwa respons publik didominasi oleh narasi yang memosisikan penyandang disabilitas sebagai penerima kesempatan kerja, bukan sebagai subjek yang memiliki hak atas pekerjaan. Selain itu inklusi dipahami sebagai nilai yang menguntungkan citra perusahaan, sementara penerimaan terhadap penyandang disabilitas juga dipengaruhi oleh standar kecantikan (beauty privilege). Di sisi lain, sebagian kecil komentar mulai mengonstruksi disabilitas melalui perspektif hak dengan menekankan kesetaraan dan pemenuhan hak kerja. Temuan ini menunjukkan bahwa ruang komentar YouTube menjadi arena kontestasi antara paradigma belas kasih dan perspektif hak dalam memaknai pekerja penyandang disabilitas.
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