Analysis of Word Formation Process of Makeup Product’s Names in Make Over Brand
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Abstract
Language, as an important part of social life, affects various aspects of social life. Morphology, especially word formation, is an area of study with various applications in social life. This research focuses on analysing the word formation process in product names in one of Indonesia's popular makeup brands, Make Over. The goal of this research is to classify word formation found in make-up product names in the Make Over brand. This research relies on word formation theory by Yule (2010). In his theory, Yule (2010) identifies 10 types of word formation processes: coinage, borrowing, compounding, blending, clipping, back formation, conversion, acronyms, derivation, and multiple processes. This research uses a qualitative method by Creswell (2013) and the observation method. The subject of this research is the makeup product names from the Make Over brand. Meanwhile, the object of this research is the word formation process in makeup product names in the Make Over brand. The findings of this research show that, from 10 types of word formation by Yule (2010), 4 are found. From the total of 14 data, the most popular type is derivation and compounding, with a total of 6 data each, followed by borrowing with 1 data, then lastly, blending with 1 data as well.
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