Perlakuan Body Shaming Di Media Sosial Pada Media Instagram, Facebook, Dan Tiktok

Abstract

This research aims to examine (1) the types of body shaming behaviors on social media, specifically on Instagram, Facebook, and TikTok; (2) the forms of body shaming behaviors on social media on Instagram, Facebook, and TikTok; and (3) the consequences of body shaming behaviors on social media on Instagram, Facebook, and TikTok. This research employs a qualitative descriptive approach. The results of this study indicate that: (1) The types of body shaming behaviors on social media, particularly on Instagram, Facebook, and TikTok, are viewed in relation to a person’s physical appearance, including skin color, lip shape, weight, weight that is not proportional to height, and beauty. (2) The forms of body shaming behaviors on social media on Instagram, Facebook, and TikTok include leaving negative comments on other people’s posts, which consist of insults and ridicule based on a person's physical appearance, especially regarding skin color, lip shape, weight, weight that is not proportional to height, and beauty. (3) The consequences of body shaming on social media on Instagram, Facebook, and TikTok include accounts deleting their posts, feelings of hurt that lead to responses to negative comments through videos in their posts, where they express certain statements to the perpetrators commenting on their videos.