Asma Nur Adilah, & Iman Sofian Suriawinata. (2026). Peran Strategis Host Live Streaming Dalam Mendorong Purchase Intention Audiens Pada Tiktok Live Shopping. PESHUM : Jurnal Pendidikan, Sosial Dan Humaniora, 5(4), 10509–10517. https://doi.org/10.56799/peshum.v5i4.18596