Pengaruh Akulturasi Budaya Terhadap Etos Kerja Pedagang Pasar Tradisional Gianyar Melalui Intercultural willingness to communicate
Main Article Content
Abstract
Penelitian ini bertujuan untuk mengkaji pengaruh akulturasi budaya terhadap etos kerja pedagang pasar tradisional di Kabupaten Gianyar dengan Intercultural Willingness to Communicate (IWTC) sebagai variabel mediasi. Data dikumpulkan melalui metode kombinatif daring dan luring dari 101 responden yang merepresentasikan keberagaman sosial-budaya pedagang pasar tradisional, terutama dominasi perempuan usia produktif dengan tingkat pendidikan menengah dan latar etnis heterogen. Analisis menggunakan Partial Least Square (PLS) menunjukkan bahwa akulturasi budaya berpengaruh positif dan signifikan terhadap IWTC dan etos kerja. Hasil uji mediasi mengonfirmasi peran IWTC sebagai mediator parsial dalam hubungan antara akulturasi budaya dan etos kerja, dengan nilai koefisien mediasi sebesar 0,336, t-statistik 2,845, dan p=0,004, yang signifikan pada tingkat kepercayaan 95%. Temuan ini menegaskan bahwa akulturasi budaya mendorong pedagang untuk lebih terbuka dan berkomunikasi lintas budaya, yang kemudian memperkuat etos kerja, seperti kedisiplinan, tanggung jawab, dan profesionalisme. Studi ini memberikan kontribusi penting dalam memahami dinamika komunikasi antarbudaya dan pengembangan etos kerja di pasar tradisional yang multikultural, serta menawarkan implikasi praktis untuk mendukung keberlanjutan pasar tradisional di era persaingan pasar modern dan digitalisasi.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Alamsah, D., & Takaya, R. (2024). Studi Kasus Praktik Predatory Pricing pada TikTok Shop dan Dampaknya terhadap Pemanfaatan Media Sosial oleh UMKM di Indonesia. ULIL ALBAB Jurnal Ilmiah Multidisiplin, 4(1), 278–284. https://doi.org/10.56799/jim.v4i1.6597
Aliyah, I., Yudana, G., & Sugiarti, R. (2020). Model Of Traditional Market As Cultural Product Outlet And Tourism Destination In Current Era. Journal of Architecture and Urbanism, 44(1), 88–96. https://doi.org/10.3846/jau.2020.11440
Aljaberi, M. A., Juni, M. H., Shahar, H. K., Ismail, S. I. F., Saeed, M. A., & Lim, P. Y. (2019). Effectiveness of an Educational Intervention in Reducing New International Postgraduates’ Acculturative Stress in Malaysian Public Universities: Protocol for a Cluster Randomized Controlled Trial. JMIR Research Protocols, 9(2). https://doi.org/10.2196/12950
Berry, J. W. (2017). Theories and Models of Acculturation. In Oxford University Press eBooks. Oxford University Press. https://doi.org/10.1093/oxfordhb/9780190215217.013.2
Febrinda, R. R., & Ningsih, R. (2023). Kesiapan Digitalisasi Sistem Pembayaran Non Tunai Di Pasar Rakyat. Jurnal Ekonomi Dan Kebijakan Publik, 13(2), 87–100. https://doi.org/10.22212/jekp.v13i2.2022
Grabowski, D., Chudzicka‐Czupała, A., & Stąpor, K. (2021). Relationships between work ethic and motivation to work from the point of view of the self-determination theory. PLoS ONE, 16(7). https://doi.org/10.1371/journal.pone.0253145
Hair, J. F., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis. Cengage. https://books.google.co.id/books?id=0R9ZswEACAAJ
Hamid, A. S. A., Anuar, A. Z. A., Ibrahim, N. Z. M., & Roslan, A. I. (2023). Cultural Influences on Interpersonal Communication. In Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research (pp. 197–204). https://doi.org/10.2991/978-2-38476-098-5_18
Hariyanto, D., & Azizah, L. (2020). Pengaruh Komunikasi Interpersonal Pedagang Madura Terhadap Akulturasi Budaya dan Etos Kerja Masyarakat Lokal di Pasar Larangan Sidoarjo. Kanal Jurnal Ilmu Komunikasi, 7(2), 68–74. https://doi.org/10.21070/kanal.v7i2.209
Hu, L., & Wang, Y. (2023). The predicting role of EFL teachers’ immediacy behaviors in students’ willingness to communicate and academic engagement. BMC Psychology, 11(1). https://doi.org/10.1186/s40359-023-01378-x
Huiwen, S., Hashim, N., Sern, T. J., & Bidin, R. (2022). Intercultural Adjustment in High Context Communication: The Mediating Role of Intercultural Willingness to Communicate on AUM Theory. International Journal of Academic Research in Business and Social Sciences, 12(12). https://doi.org/10.6007/ijarbss/v12-i12/15723
Jørgensen, T., & Fast, M. (2024). Exploring International Marketing Activities for Technological Industrial Products with a Focus on AI-driven Account-based Marketing for International Customer Acquisition. Research Portal Denmark, 73.
Kassing, J. W. (1997). Development of the intercultural willingness to communicate scale. Communication Research Reports, 14(4), 399–407. https://doi.org/10.1080/08824099709388683
Kepirianto, C., Poedjosoedarmo, S., & Suhandano, S. (2019). Accomodation Strategy In Buying And Selling Conversations At Gang Baru Traditional Market Chinatown Semarang. HUMANIKA, 26(2), 81. https://doi.org/10.14710/humanika.v26i2.24791
Latif, M. A., & Hariyanto, D. (2024). Akulturasi Budaya Urban Jawa-Madura di Gedangan. Indonesian Culture and Religion Issues., 1(1), 10. https://doi.org/10.47134/diksima.v1i1.28
Masfufah, P. D., & Aesthetika, N. M. (2024). Dialog Antarbudaya yang Harmonis di Indonesia. Indonesian Culture and Religion Issues., 1(1), 10. https://doi.org/10.47134/diksima.v1i1.31
Purnama, S., undefined, S., & Ramadani, A. Z. (2024). Pengaruh Kecerdasan Spiritual, Budaya Kerja Terhadap Etos Kerja Yang Dimediasi Oleh Pengalaman Kerja. MUAMALAH, 14(2). https://doi.org/10.24256/m.v14i2.5496
Purnamawati, I. G. A., Jie, F., & Hatane, S. E. (2022). Cultural Change Shapes the Sustainable Development of Religious Ecotourism Villages in Bali, Indonesia. Sustainability, 14(12), 7368. https://doi.org/10.3390/su14127368
Rezai, A. (2023). Investigating the association of informal digital learning of English with EFL learners’ intercultural competence and willingness to communicate: a SEM study. BMC Psychology, 11(1). https://doi.org/10.1186/s40359-023-01365-2
Sarstedt, M., Hair, J. F., Pick, M., Liengaard, B. D., Radomir, L., & Ringle, C. M. (2023). An Updated Assessment of Model Evaluation Practices in PLS-SEM: An Abstract (B. Jochims & J. Allen (eds.)). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-24687-6_31
Shmueli, G., Sarstedt, M., Hair, J. F., Cheah, J. H., Ting, H., Vaithilingam, S., & Ringle, C. M. (2019). Predictive model assessment in PLS-SEM: guidelines for using PLSpredict. European Journal of Marketing, 53(11), 2322–2347. https://doi.org/10.1108/EJM-02-2019-0189
Sonu, S. (2023). The impact of e-commerce on traditional retail businesses. International Journal for Research Publication and Seminars, 14(1), 282–288. https://doi.org/10.36676/jrps.2023-v14i1-035
Sugiyono. (2019). Statistika untuk Penelitian (30th ed.). Alfabeta, Bandung.
Yousaf, M., Ahmad, M., Ji, D., Huang, D., & Raza, S. H. (2022). A cross-cultural comparison of ethnocentrism and the intercultural willingness to communicate between two collectivistic cultures. Scientific Reports, 12(1). https://doi.org/10.1038/s41598-022-21179-3
Yu, B. (2021). Research note: the role of willingness to communicate in cross-cultural adaptation. Intercultural Education, 32(2), 246–257. https://doi.org/10.1080/14675986.2021.1857115