Efektivitas Strategi Pemasaran dalam Penerapan Metode Grade Terhadap Peningkatan Kesejahteraan Petani Buah Nanas
Main Article Content
Abstract
This research is motivated by Applying the grade method to marketing strategies that can prevent occurrences that can give rise to the practice of gharar, which in Islamic religious teachings prohibits buying and selling that is uncertain, unclear and contains gambling. The aim of this research is to find out Effectiveness of Marketing Strategy in Applying the Grade Method to Increasing the Welfare of Pineapple Farmers. This research uses a qualitative approach. The results of this research show the impact of applying the grade method in pineapple marketing strategies on farmer welfare. With this method pineapple fruit can be classified based on its quality, so farmers can get better prices for high grade products. In addition, by improving product quality, marketing can reach a wider market, which can ultimately increase farmers' income and their overall welfare. Even though this year there has been a decline in income, this is also due to external factors. The impact of pineapple farming on local communities and the economy is very significant, creating job opportunities, increasing people's income, and encouraging local economic growth.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Ariani. (2003). Manajemen Kualitas: Pendekatan Sisi Kualitatif. Jakarta: Ghalia Indonesia.
Arifin, A. (2024). The Relationship Between Classroom Environment, Teacher Professional Development, and Student Academic Performance in Secondary Education. International Education Trend Issues, 2(2), 151–159.
Arifudin, O. (2018). Pengaruh Pelatihan Dan Motivasi Terhadap Produktivitas Kerja Tenaga Kependidikan STIT Rakeyan Santang Karawang. MEA (Manajemen, Ekonomi, & Akuntansi), 2(3), 209–218.
Arifudin, O. (2020). Pendampingan Peningkatan Inovasi Produk Makanan Khas Subang Jawa Barat. JMM (Jurnal Masyarakat Mandiri), 4(6), 1094–1106.
Arifudin, O. (2021). Manajemen Strategik Teori Dan Implementasi. Banyumas : Pena Persada.
Arifudin, O. (2022). Implementation Of Internal Quality Assurance System In Order To Improve The Quality Of Polytechnical Research. International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL), 1(3), 297–306.
Arifudin, O. (2023). Pendampingan Meningkatkan Kemampuan Mahasiswa Dalam Submit Jurnal Ilmiah Pada Open Journal System. Jurnal Bakti Tahsinia, 1(1), 50–58.
Arifudin, O. (2024). Utilization of artificial intelligence in scientific writing. Journal of Technology Global, 1(2), 131–140.
Bairizki, A. (2021). Manajemen Perubahan. Bandung : Widina Bhakti Persada.
Fasa, I. (2020). Eksistensi Bisnis Islami Di Era Revolusi Industri 4.0. Bandung : Widina Bhakti Persada.
Hadiansah, D. (2021). Membaca Perspektif Balanced Scorecard. Bandung: Azka Hafidz Maulana Foundation.
Hanafiah, H. (2021). Pelatihan Software Mendeley Dalam Peningkatan Kualitas Artikel Ilmiah Bagi Mahasiswa. Jurnal Karya Abdi Masyarakat, 5(2), 213–220.
Haris, I. (2023). Pengenalan Teknis Penggunaaan Software Turnitin Dan Mendeley Dekstop Untuk Meningkatkan Kualitas Karya Ilmiah Mahasiswa Baru. Journal Of Human And Education (JAHE), 3(2), 172–178.
Jumiati, E. (2024). Women’s Empowerment, Social Inclusion, And Attitude Change Through A Study Of Sekoper Cinta Model In Cibogo Hilir Village Plered Purwakarta. Community Development Journal: Jurnal Pengabdian Masyarakat, 5(1), 1568–1576.
Kotler dan Armstrong. (2012). Prinsip-prinsip Pemasaran. Edisi 13. Jakarta : Erlangga.
Mulyani, D. (2018). Pengaruh Penerapan Metode Grading Terhadap Nilai Jual Produk Hortikultura. Manajemen Agribisnis, 135–142.
Nasem, N. (2018). Pengaruh Pelatihan dan Motivasi terhadap Produktivitas Kerja Tenaga Kependidikan Stit Rakeyan Santang Karawang. Jurnal Manajemen, Ekonomi Dan Akuntansi, 2(3), 209–218.
Rahayu, Y. N. (2020). Program Linier (Teori Dan Aplikasi). Bandung: Widina Bhakti Persada.
Rojabiah, N., Suryani, S., & Budiyanto, S. (2023). Korelasi Makanan Halal Dan Thoyib Terhadap Kesehatan Dalam Perspektif Al-Qur’an. International Journal Mathla’ul Anwar of Halal Issues, 3(1), 1–7.
Saepudin, S. (2019). The Effect of Work Ethic on The Professional Competences of University Lecturers at Jakarta of Indonesia. First International Conference on Administration Science (ICAS 2019), 327–332.
Saepudin, S. (2020). Manajemen kompetensi dosen berbasis Islam dalam mewujudkan perguruan tinggi bermutu. Ta’dibuna: Jurnal Pendidikan Islam, 9(1), 089–101.
Saepudin, S. (2021). Improving the Ability to Understand the Quran Reading through the Application of the Mind Map Method during the Covid 19 Pandemic in Al-Qur’an Education Institutions Qurrota A’yun at Kutaraja Village, Maleber District, Kuningan Regency. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 4(4), 14331–14338.
Saepudin, S. (2022). Pengaruh Kepemimpinan Transformasional Dan Budaya Organisasi Terhadap Etos Kerja Dosen Perguruan Tinggi Islam Di LLDIKTI Wilayah IV Jawa Barat Indonesia. Jurnal Fakultas Ilmu Keislaman Unisa Kuningan, 3(3), 255–273.
Shavab, F. A. (2021). Dasar Manajemen & Kewirausahaan (Sebuah Tinjauan Teori Dan Praktis). Bandung: Widina Bhakti Persada.
Sofyan, Y. (2020). Studi Kelayakan Bisnis Telur Asin H-Organik. Jurnal Ecodemica, 4(2), 341–352.
Sudirman, A. (2020). Prilaku konsumen dan perkembangannya di era digital. Bandung: Widina Bhakti Persada.
Suryana, A. (2019). Penerapan metode grading dalam meningkatkan efisiensi pemasaran produk pertanian. Manajemen Agribisnis, 1 (1) 51–60.
Tanjung, R. (2020). Pengembangan UKM Turubuk Pangsit Makanan Khas Kabupaten Karawang. Jurnal Karya Abdi Masyarakat, 4(2), 323–332.
Tanjung, R. (2023). Pendampingan Meningkatkan Kemampuan Mahasiswa Dalam Menulis Jurnal Ilmiah. Jurnal Karya Inovasi Pengabdian Masyarakat (JKIPM), 1(1), 42–52.
Wijaya, T. (2011). Manajemen Kualitas Jasa (1 ed.). Indeks.
Wijaya, B. (2020). Pengaruh grading terhadap tingkat kepercayaan konsumen pada produk pertanian. ekonomi dan bisnis, 7, 123–132.