Strategi UMKM Dalam Meningkatkan Penjualan Berdasar Perspektif Syariah
Main Article Content
Abstract
This research is motivated by the concept of sharia marketing which currently continues to develop along with the development of the sharia economy. Currently, many MSMEs are competing in the market. To survive and be competitive, good management is needed, marketing is one of them. The aim of this research is to find out MSME Strategy for Increasing Sales Based on a Sharia Perspective. The research method used is a descriptive qualitative research method. Research results show that marketing MSMEs implement sharia, namely, MSMEs always apply Islamic values in their products both in terms of halal products and materials and tools, carry out their marketing activities always referring to flexibility, highly uphold mutual respect so that anyone who comes or buys the product will served as best as possible regardless of race or whatever, providing service as usual such as treating consumers well, maintaining communication with consumers, behaving in a friendly and polite manner.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Abdullah. (2014). Manajemen bisnis Syariah. Yogyakarta: Aswaja Pressindo.
Agustian dkk. (2020). Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing UMKM Kota Jambi. Jurnal Manajemen Dan Sains, 5(2), 257–267.
Andang. (2007). Peran Serta Bank Indonesia Dalam Pengembangan Usaha Mikro, Kecil Dan Menengah (UMKM). Buletin Hukum Perbankan Dan Kebanksentralan., 5(2), 29-35.
Arifin, A. (2024). The Relationship Between Classroom Environment, Teacher Professional Development, and Student Academic Performance in Secondary Education. International Education Trend Issues, 2(2), 151–159.
Arifudin, O. (2018). Pengaruh Pelatihan Dan Motivasi Terhadap Produktivitas Kerja Tenaga Kependidikan STIT Rakeyan Santang Karawang. MEA (Manajemen, Ekonomi, & Akuntansi), 2(3), 209–218.
Arifudin, O. (2019). Pengaruh Kompensasi Terhadap Kinerja Karyawan Di PT. Global (PT.GM). Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 3(2), 184–190.
Arifudin, O. (2020). Pendampingan Peningkatan Inovasi Produk Makanan Khas Subang Jawa Barat. JMM (Jurnal Masyarakat Mandiri), 4(6), 1094–1106.
Arifudin, O. (2021). Manajemen Strategik Teori Dan Implementasi. Banyumas : Pena Persada.
Arifudin, O. (2022). Implementation Of Internal Quality Assurance System In Order To Improve The Quality Of Polytechnical Research. International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL), 1(3), 297–306.
Arifudin, O. (2023). Pendampingan Meningkatkan Kemampuan Mahasiswa Dalam Submit Jurnal Ilmiah Pada Open Journal System. Jurnal Bakti Tahsinia, 1(1), 50–58.
Arifudin, O. (2024). Utilization of artificial intelligence in scientific writing. Journal of Technology Global, 1(2), 131–140.
Asnawi & Fanani. (2017). Pemasaran Syariah Teori, Filosofi, dan Isu-Isu Kontemporer. Jakarta: Rajawali Pers.
Athik Hidayatul Ummah. (2021). Komunikasi Korporat Teori Dan Praktis. Bandung: Widina Media Utama.
Bairizki, A. (2021). Manajemen Perubahan. Bandung : Widina Bhakti Persada.
Fasa, I. (2020). Eksistensi Bisnis Islami Di Era Revolusi Industri 4.0. Bandung : Widina Bhakti Persada.
Hadiansah, D. (2021). Membaca Perspektif Balanced Scorecard. Bandung: Azka Hafidz Maulana Foundation.
Hanafiah, H. (2021). Pelatihan Software Mendeley Dalam Peningkatan Kualitas Artikel Ilmiah Bagi Mahasiswa. Jurnal Karya Abdi Masyarakat, 5(2), 213–220.
Haris, I. (2023). Pengenalan Teknis Penggunaaan Software Turnitin Dan Mendeley Dekstop Untuk Meningkatkan Kualitas Karya Ilmiah Mahasiswa Baru. Journal Of Human And Education (JAHE), 3(2), 172–178.
Jumiati, E. (2024). Women’s Empowerment, Social Inclusion, And Attitude Change Through A Study Of Sekoper Cinta Model In Cibogo Hilir Village Plered Purwakarta. Community Development Journal: Jurnal Pengabdian Masyarakat, 5(1), 1568–1576.
Kartajaya dan Syakir. (2006). Syari’ah Marketing. Bandung : Mizan Pustaka.
Kartika, I. (2024). Strategi Guru Pendidikan Agama Islam (PAI) Dalam Mengatasi Kesulitan Belajar Siswa Di Sekolah Dasar. Jurnal Al-Amar: Ekonomi Syariah, Perbankan Syariah, Agama Islam, Manajemen Dan Pendidikan, 5(2), 171–187.
Labetubun, M. A. H. (2021). Sistem Ekonomi Indonesia. Bandung : Widina Bhakti Persada.
Leli. (2019). Strategi Pemasaran dalam Perspektif Islam. Jurnal At-Tasyri Iyah, 2(1), 1–10.
Nasem, N. (2018). Pengaruh Pelatihan dan Motivasi terhadap Produktivitas Kerja Tenaga Kependidikan Stit Rakeyan Santang Karawang. Jurnal Manajemen, Ekonomi Dan Akuntansi, 2(3), 209–218.
Putri & Oktavia. (2021). Strategi Pemasaran Syariah dalam meningkatkan daya saing UMKM Desa Tlasih Tulangan Sidoarjo. Jurnal Tabarru: Islamic Banking and Finance, 4(2), 1–10.
Rahayu, Y. N. (2020). Program Linier (Teori Dan Aplikasi). Bandung: Widina Bhakti Persada.
Saepudin, S. (2019). The Effect of Work Ethic on The Professional Competences of University Lecturers at Jakarta of Indonesia. First International Conference on Administration Science (ICAS 2019), 327–332.
Saepudin, S. (2020). Manajemen kompetensi dosen berbasis Islam dalam mewujudkan perguruan tinggi bermutu. Ta’dibuna: Jurnal Pendidikan Islam, 9(1), 089–101.
Saepudin, S. (2021). Improving the Ability to Understand the Quran Reading through the Application of the Mind Map Method during the Covid 19 Pandemic in Al-Qur’an Education Institutions Qurrota A’yun at Kutaraja Village, Maleber District, Kuningan Regency. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 4(4), 14331–14338.
Saepudin, S. (2022). Pengaruh Kepemimpinan Transformasional Dan Budaya Organisasi Terhadap Etos Kerja Dosen Perguruan Tinggi Islam Di LLDIKTI Wilayah IV Jawa Barat Indonesia. Jurnal Fakultas Ilmu Keislaman Unisa Kuningan, 3(3), 255–273.
Sari, N. (2012). Manajemen Marketing (Pemasaran) Produk Jasa Keuangan Perbankan dalam Perspektif Islam. Media Syariah, 16(2), 205-206.
Shavab, F. A. (2021). Dasar Manajemen & Kewirausahaan (Sebuah Tinjauan Teori Dan Praktis). Bandung: Widina Bhakti Persada.
Sofyan, Y. (2020). Studi Kelayakan Bisnis Telur Asin H-Organik. Jurnal Ecodemica, 4(2), 341–352.
Sudirman, A. (2020). Prilaku konsumen dan perkembangannya di era digital. Bandung: Widina Bhakti Persada.
Sula, M. S. (2004). Asuransi Syariah (Life And General) : Konsep Dan Sistem Operasional. Jakarta: Gema Insani Press.
Tanjung, R. (2020). Pengembangan UKM Turubuk Pangsit Makanan Khas Kabupaten Karawang. Jurnal Karya Abdi Masyarakat, 4(2), 323–332.
Tanjung, R. (2023). Pendampingan Meningkatkan Kemampuan Mahasiswa Dalam Menulis Jurnal Ilmiah. Jurnal Karya Inovasi Pengabdian Masyarakat (JKIPM), 1(1), 42–52.