Penerapan Strategic Management Model untuk Meningkatkan Profitabilitas Wirausaha di Indonesia melalui Program Entredev (Entrepereneur Development)

Abstract

The purpose of writing this article is to describe the application of the Strategic Management Model as an effort to increase the profitability of entrepreneurs in Indonesia through the ENTREDEV (Entrepreneur Development) program implemented in 2024 by the Assistant Deputy for Business Consultation and Assistance. The research method used is descriptive method, and the strategic management model used is the model from Fred R. David which suggests that there are three stages of strategy, namely strategy formulation, strategy implementation and strategy evaluation. The ENTREDEV program was attended by 300 participants out of 2300 entrepreneurial participants. The strategy formulation stage is by improving the 2024 program compared to the previous three-year program, the vision and target which was originally a beginner entrepreneur to an established entrepreneur. The strategy implementation stage is by designing case study sessions, growth sprints, networking sessions with various approaches and stakeholders. The strategy evaluation stage of the ENTREDEV program is that in addition to the entrepreneurs achieving high satisfaction, namely 8.1/10 from the ENTREDEV program, 89 entrepreneurs also experienced an increase in turnover and profitability.